Coloring the world
Movacolor is a progressive international company in the field of injection molding and extrusion. Plastics producers worldwide rely on the knowledge and technology of this company based in the Dutch city of Sneek.
Based on Microsoft Dynamics NAV, we have created an online platform. The platform uses data from Dynamics NAV to create added value for customers and dealers.
There are a lot of developments going on in the plastics industry. Think, for example, of robotisation and 3D printing. In order to remain relevant in an industry with so many movements, it is essential to make a difference in several areas. Together with Movacolor we started to digitize processes and realize the following (main) goals:
All data can be managed in one place
A B2B platform in which distributors can make quotes and orders. With product information, howto-videos, RMA forms and the latest product downloads
Automated processing of quotes and orders.
A public multilingual site powered by Microsoft Dynamics
Better conversion by collecting more data and using it smarter for conversion optimization.
The assignment was clear. To be able to keep up with current developments in the industry and to respond to the wishes of global customers, an efficient and flexible system is needed. Time for a digital upgrade. Technical efficiency, reliability and a world-class design. Those are the ingredients for a company with ambitions such as Movacolor!
Online B2B platform
The efficient and flexible system sends data to the public site and the private B2B platform. Dealers and distributor can, after logging in, view products or compile completely according to your wishes using a configurator. After placing an order, the customer is kept informed of the progress of his or her order by means of status updates.
The processing of orders, quotations and RMA requests is also fully automated. The environment always contains the latest downloads, technical drawings and manuals.
The result is a solid foundation with the data central. Instead of different systems only one place for input. Scalable, flawless, and without major operational changes!
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Concentrate and visualise existing data
Sales, products, accounting and business analysis are just a selection of the data used by Movacolor. Data Stored at various digital locations. Not an ideal situation: think of work load and the high chance of human mistakes. The separate islands of data at different digital locations therefore had to be connected. One change in one system, visual in the whole digital environment.
Visualisation of the data had to be done in a modern way and in keeping with the brand of Movacolor: colorful but functional. This benefits customer focus. Ultimately, complex products must be conveyed in a clear manner. Every change in the made in the backoffice should be transferred spot-on to the foreground, transferred to customers all over the world!
A solid foundation with centralised data. Instead of different systems only one place for input. Scalable, error-free, and without major operational changes! By connecting the existing ERP package with a new digital environment, Movacolor now has a future-proof digital foundation.
"Coloring the world in a sustainable way". Colorful, sustainable and effective. This is how the new digital environment of Movacolor looks like. The corporate identity has been modernized and visualized by means of a multilingual website, webshop and login environment. This is how the company is exhibited worldwide, in the way it wants.